Jan. 13, 2026
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Summary: New Balance’s Made-in-USA line has launched its first apparel-only collaboration with Japan’s BEAMS, excluding footwear. Inspired by the color palettes of the 990 and 1300 sneaker models (neutral gray, steel blue), the collection features oversized silhouettes including hoodies, track pants, and T-shirts, crafted from high-quality fabrics such as 195g cotton. It will be released on January 9th.
(Source: HIGHSNOBIETY)
Summary: This article explores how fragrance brands are emerging as new red carpet accessories—for instance, Parfums de Marly sponsored Amanda Seyfried’s styling team at the 2024 Golden Globes to use its fragrances. Such collaborations have turned fragrance into an intangible yet significant element on the red carpet.
(Source: BUSINESSOFFASHION)
Neutral gray, steel blue, and charcoal gray take center stage, inspired by iconic sneaker models to bring timeless, versatile hues to oversized apparel collections. (Source: HIGHSNOBIETY)
Oversized hoodies, track pants, and T-shirts lead the apparel segment with premium fabrics, while fragrance redefines red carpet accessories by adding an olfactory layer to celebrity styling. (Sources: HIGHSNOBIETY, BUSINESSOFFASHION)
Apparel-only collaborations (like New Balance x BEAMS) and fragrance-as-accessory partnerships are shaping key trends, blending functional design with experiential luxury. (Sources: HIGHSNOBIETY, BUSINESSOFFASHION)
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